Kirti Lulla

Aspiring Business Analyst

I turn messy transaction data into decisions someone can act on.

Background in SQL, Python, and Power BI, with a habit of checking whether a finding actually holds up before calling it a finding.

FOCUS

E-commerce & marketplace operations data

STRENGTH

Confound-aware analysis — not just correlation dressed as insight

CURRENTLY

Applying for Business Analyst roles & building project #2

Seller Delivery Accountability Analysis

Which sellers on a 110K-order Brazilian e-commerce marketplace are systematically causing delivery delays — after controlling for region and product category, so the analysis doesn't wrongly blame sellers shipping to remote areas or selling inherently slow-moving products.

881
sellers met the minimum order-volume threshold
371
exceeded their region + category-adjusted expected rate
$403K
modeled revenue-at-risk across flagged sellers
  1. 01SQLLoaded and joined raw order, seller, and product tables; built seller-level aggregation with a minimum-volume filter and region/category benchmark comparisons.
  2. 02PythonValidated the SQL output and modeled revenue-at-risk from the gap between expected and observed late rates.
  3. 03Power BIBuilt a joint state × category benchmark and an interactive dashboard for drilling into individual sellers.
METHODOLOGY NOTES — READ BEFORE DRAWING CONCLUSIONS
  • Expected late rate is a joint state × category benchmark — sellers are compared against others selling similar products into similar regions, not a flat average.
  • Revenue-at-risk is a modeled proxy (excess bad-review rate on late orders × late-order revenue), not a confirmed financial loss — the data has no field for actual platform interventions.
  • The analysis doesn't separate seller handling time from carrier transit time, so "late" reflects total delay to the customer, not seller fault in isolation.
  • A minimum of 20 orders is required before a seller enters the ranking, to avoid flagging low-volume sellers on noise alone.
Project #2 — coming soon

Actively scoping the next analysis while applying to Business Analyst roles. Check back, or ask me directly what I'm working on.

QUERYING & DATA

SQL (MySQL), Excel, data cleaning & joins

ANALYSIS

Python (pandas), confound-adjusted benchmarking

VISUALIZATION

Power BI, DAX, Power Query

APPROACH

Stating a metric's limits alongside the metric itself